Alora Reusable Pads
Comfy, Clean and Eco-friendly
Solving Period Poverty By Producing and Selling Eco Friendly Reusable Menstrual Hygiene Products
Alora Reusable Pads are made for every woman and girl. It is affordable, easy to use, comfortable and available in three sizes with varying thickness to fit every woman at all times. It is made of several layers of absorbent fabrics including cotton and water proof fabrics and serves as an alternative to disposable pads.
VALUE PREPOSITION
The Problem We Are Solving:
In rural Nigeria, approximately 37 million women do not use sanitary pads during menstruation. In urban slums, many girls lack access to affordable sanitary pads. Most families living on less than $1 per day cannot afford imported disposable pads, leading them to use unhygienic materials like rags and leaves, which expose them to infections and force them to miss school for 4-5 days each month. According to UNFPA, only 56.7% of the 17 million Nigerian girls aged between 10 and 19 have primary education, and 45.7% have secondary education. Additionally, girls constitute 60% of the 10.5 million out-of-school children in Nigeria. Without proper menstrual products, girls miss classes, become less productive, and are at higher risk of gender-based violence. Some even resort to trading sex for pads, exposing themselves to early pregnancies, abortions, HIV/AIDS, and sexually transmitted infections.
Our Unique Solution:
Alora Reusable Pads was created to combat Period Poverty by producing and distributing eco-friendly reusable pads made from specialized fabrics suitable for tropical African weather. Our pads are comfortable, hygienic, and affordable, and our initiative provides employment opportunities for women and girls. We also offer free sanitary advice, menstrual health and hygiene training, and distribute free pads sponsored by corporate agencies to those who cannot afford them. Since November 2020, our production factory in Calabar, Cross River State, has been operational, supporting SDGs 3, 4, and other related goals.
Market Opportunity:
Our direct and targeted regional market includes 20 to 26 million rural women and girls of menstruating age. The overall national market size is projected at 56 million, with a market value of $779 million by 2025. Increasing awareness about personal hygiene, various initiatives by sanitary pad manufacturers, governments, and NGOs, and the rising demand for better reproductive health are expected to boost the sanitary pads market in Nigeria and Africa over the next five years.
Our Total Addressable Market (TAM):
Our addressable market size is 26 million potential customers in our direct market region. With an estimated annual expenditure of $7.94 per customer for sanitary pads, our TAM is calculated at $206,440,000.
Alora Reusable Pads Comes in:
- Sizes: 10" 12" 15"
- Thickness: Light, Moderate and Heavy.
- Colors: Alora pads come in different colors to suit your preference