Our impacts

VALUE PREPOSITION

The Problem We Are Solving:

In rural Nigeria, approximately 37 million women do not use sanitary pads during menstruation. In urban slums, many girls lack access to affordable sanitary pads. Most families living on less than $1 per day cannot afford imported disposable pads, leading them to use unhygienic materials like rags and leaves, which expose them to infections and force them to miss school for 4-5 days each month. According to UNFPA, only 56.7% of the 17 million Nigerian girls aged between 10 and 19 have primary education, and 45.7% have secondary education. Additionally, girls constitute 60% of the 10.5 million out-of-school children in Nigeria. Without proper menstrual products, girls miss classes, become less productive, and are at higher risk of gender-based violence. Some even resort to trading sex for pads, exposing themselves to early pregnancies, abortions, HIV/AIDS, and sexually transmitted infections.

Our Unique Solution:

Alora Reusable Pads was created to combat Period Poverty by producing and distributing eco-friendly reusable pads made from specialized fabrics suitable for tropical African weather. Our pads are comfortable, hygienic, and affordable, and our initiative provides employment opportunities for women and girls. We also offer free sanitary advice, menstrual health and hygiene training, and distribute free pads sponsored by corporate agencies to those who cannot afford them. Since November 2020, our production factory in Calabar, Cross River State, has been operational, supporting SDGs 3, 4, and other related goals.

Market Opportunity:

Our direct and targeted regional market includes 20 to 26 million rural women and girls of menstruating age. The overall national market size is projected at 56 million, with a market value of $779 million by 2025. Increasing awareness about personal hygiene, various initiatives by sanitary pad manufacturers, governments, and NGOs, and the rising demand for better reproductive health are expected to boost the sanitary pads market in Nigeria and Africa over the next five years.

Our Total Addressable Market (TAM):

Our addressable market size is 26 million potential customers in our direct market region. With an estimated annual expenditure of $7.94 per customer for sanitary pads, our TAM is calculated at $206,440,000.

OTHER IMPACTS STORY

At the Federal Ministry of Women Affairs Abuja, Presenting Alora Reusable Pads to the Minister Dame Pallen Tallen for launch of Period Bank which Alora Pads supported

To commemorate World Menstrual Health Hygiene Day 2021.
Alora Reusable Pads sold all it’s production at production cost to NGOs who purchase for your activity. We at Alora Pads believe that menstrual Hygiene is a paramount concern for young girls and women. It is important that women practice proper menstrual Hygiene inorder to ensure and maintain good overall health.

Alora Pads given to girls at World Contraception Day 2021 in Calabar Cross River State Nigeria.

We believe Pads should be affordable if not almost free as condoms are.

Join Us in Empowering Women and Girls

Support Alora Reusable Pads and help us create a sustainable, dignified future for women and girls in Nigeria and beyond. Together, we can make a difference—one pad at a time.